![]() ![]() Disney targets males and females in all age groups, from toddlers to grandparents, with a particular focus on families. ![]() These are Disney films and TV programming, Disney theme parks and experiences, Disney merchandise and consumer goods, and the Disney+ video streaming app.Īt first glance, it may seem that the natural target market for Disney is kids, however this is not the case. The Disney target audience are consumers of several product categories offered by the Disney brand. Let’s take a look.ĭisney Target Market – Who is Their Main Audience? ![]() ![]() To begin understanding the global phenomenon of the brand, it is important to start with an analysis of the Walt Disney target market, audience demographics, and Disney strategy. That same year, the Walt Disney company recorded global revenue of $67.4 billion, and the company’s total assets amounted to over $203 billion. Throughout these ups and downs, Disney emerged at number 10 on the list of companies with the highest brand value in 2021. This golden age for Disney saw a rebirth of the popularity of cartoon films, ending with the release of the Tarzan animation in 1999. To be sure, a century is a long time and the Disney brand has developed a legendary story of its own.Īfter enduring the decline of the animation industry in the 1960s and 70s, the release of The Little Mermaid in 1989 kicked off what is now known as the Disney Renaissance. That only lasted a few years, and by 1926, Walt Disney would be the name forever associated with such icons as Mickey Mouse, Snow White, and the Disneyland theme parks. Yes, the iconic media and entertainment brand was established in 1923 by two brothers – Walt Disney and Roy O. Fun fact: Disney is almost a hundred years old. ![]()
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